Jurnal Ilmiah Mahasiswa Nias Selatan

PENGARUH ELECTRONIC WORD OF MOUTH ( E-WOM )TERHADAP MINAT BELI SABUN SEOM GUM

Arlisman Ndraha — Thu, 31 Jul 2025 00:00:00 +0700

The purpose of this study was to determine the effect of motivation on the effectiveness of employee work at the Hilimegai Sub-district Office, South Nias Regency. The type of research used is the quantitative type. The source of data is from employees by using questionnaires. Data collection techniques are questionnaire techniques, documents such as books, journals and photos. The population and sample of this study were as many as 30 respondents. Simple regression analysis with values was used to analyze the data of Y = 12.981 + 0.531X. Based on the results of the t test in this study that the calculated value was 8,457>ttable 1,702, so that researchers can conclude that there is an influence of work motivation on the effectiveness of employee work at the Hilimegai Sub-district Office, South Nias Regency. The suggestions of this study are (1) To increase employee motivation, it is necessary for organizations to create a conducive environment so that it makes them comfortable to do work. (2) The working atmosphere needs to be improved in accordance with the wishes of employees in order to increase employee work motivation.

PENGARUH MOTIVASI BERWIRAUSAHA TERHADAP PRODUKTIVITAS USAHA RUMAH MAKAN DI KELURAHAN PASAR TELUKDALAM

Nesi Mawati Halawa — Thu, 31 Jul 2025 00:00:00 +0700

The purpose of this study was to determine the effect of entrepreneurial motivation on the productivity of restaurant businesses in Pasar Telukdalam Village. The source of data used in this study was from restaurants in Pasar Telukdalam Village by using questionnaires. The data analysis method used is simple regression analysis. Based on the results of the hypothesis testing study with a calculated value of 6,291>ttable 1.686, the researcher concluded that entrepreneurial motivation has a significant influence on the productivity of the restaurant business in Pasar Telukdalam Village with the support of the value of Y = 12,690 + 0.707X. The suggestions of this research are (1) To run a restaurant business in Pasar Telukdalam Village, motivation in entrepreneurship should be needed to be improved. (2) In increasing business productivity, restaurants in Pasar Telukdalam Village should be careful in preventing risks that will be experienced. (3) Restaurants in Pasar Telukdalam Village need to provide good communication to consumers to launch sales activities. (4) Restaurants in Pasar Telukdalam Village should allocate good expenses of income every day to find out how much profit on the sale. (5) To develop a restaurant business in Pasar Telukdalam Village, your own capital needs to be greater than the borrowed capital so as to facilitate the business.

PENGARUH BUDAYA ORGANISASI DAN KEPEMIMPINAN TERHADAP KINERJA PEGAWAI PADA KANTOR CAMAT LUAHAGUNDRE MANIAMOLO

Melfasintia Hulu — Thu, 31 Jul 2025 00:00:00 +0700

The purpose of this study was to ascertain how leadership style and organizational culture affected worker performance at the Luahagundre Maniamolo District Head Office. This study used multiple linear regression analysis with the equation Y= -8.503+0.388X1+0.8745X2 as the basis for quantitative, causal research. The sample of 30 respondents who worked at the Luahagundre Maniamolo Subdistrict Office comprised the population of this research. The calculated_value (2.670)>t_table (1.703) and the significance level is 0.013<0.05, according to the partial hypothesis testing results. This means that H_a is accepted and H_0 is rejected, indicating that employee performance (Y) is positively and significantly impacted by the organizational culture variable (X1). Simultaneous hypothesis testing findings indicate that the employee performance variable (Y) has a positive and significant influence from the variables Organizational Culture (X1) and Leadership (X2), with a value of F_count (173,696) > F_table (3.354). The study's conclusion is that organizational culture and leadership are the key components in producing high-quality work. The author suggests that in order to enhance employee performance, leaders should be better able to actively participate in all activities and group projects and instill organizational culture in their workforce. This will ensure that all work is carried out in accordance with applicable laws.