PENGARUH ELECTRONIC WORD OF MOUTH ( E-WOM )TERHADAP MINAT BELI SABUN SEOM GUM
(STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NIAS RAYA)
Keywords:
Electronic Word Of Mouth ; Buying; Interest.
Abstract
The purpose of this study was to determine the effect of motivation on the effectiveness of employee work at the Hilimegai Sub-district Office, South Nias Regency. The type of research used is the quantitative type. The source of data is from employees by using questionnaires. Data collection techniques are questionnaire techniques, documents such as books, journals and photos. The population and sample of this study were as many as 30 respondents. Simple regression analysis with values was used to analyze the data of Y = 12.981 + 0.531X. Based on the results of the t test in this study that the calculated value was 8,457>ttable 1,702, so that researchers can conclude that there is an influence of work motivation on the effectiveness of employee work at the Hilimegai Sub-district Office, South Nias Regency. The suggestions of this study are (1) To increase employee motivation, it is necessary for organizations to create a conducive environment so that it makes them comfortable to do work. (2) The working atmosphere needs to be improved in accordance with the wishes of employees in order to increase employee work motivation.
References
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Mendrofa, F. (2024). Pengaruh Semangat Kerja Terhadap Efektivitas Organisasi Badan Kepegawaian Daerah Kabupaten Nias Selatan. Jurnal Ilmiah Mahasiswa Nias Selatan, 7(2), 216-227. https://doi.org/10.57094/jim.v7i2.1346
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Mursid, Miyer. (2014). Manajemen Pemasaran. Jakarta: Bumi Aksara.
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Prayoga, Komang Wirasman & Yasa. (2023). Electronik Word Of Mout, Brand Image, Konsep dan Sturdi Kasus Pada Konsumen. Jawa Tengah: Media Pustaka Indonesia.
Razak, Mashur. (2016). Perilaku Konsumen. Makasar: Alauddin University Press.
Sudirman, Dieni & Putra. (2021). Pemasaran Konteporer (Sebuah Tinjauan dan Praktisi). Bandung: Winida Bhakti Persada.
Sunyoto, Danang. (2014). Dasar-Dasar Manajemen Pemasaran, Konsep, Strategi dan Kasus. Yogyakarta; PT. Buku Seru.
Telaumbanu, T., Murnihati Sarumaha, Kaminudin Telaumbanua, Baziduhu Laia, Fatolosa Hulu, Harefa, D., & Anita Zagoto. (2025). Transformasi Botol Plastik Aqua Menjadi Tempat Sampah Ramah Lingkungan Berbasis Kearifan Lokal Desa Bawolowalangi. Haga : Jurnal Pengabdian Kepada Masyarakat, 4(1), 1-14. Https://Doi.Org/10.57094/Haga.V4i1.2779
Toni Hidayat, Amaano Fau, & Darmawan Harefa. (2023). Pengaruh Model Pembelajaran Index Card Match Terhadap Hasil Belajar Siswa Pada Mata Pelajaran Ipa Terpadu. TUNAS : Jurnal Pendidikan Biologi, 4(1), 61 - 72. Https://Doi.Org/10.57094/Tunas.V4i1.885
Astiti, Matondang. (2020). Manajemen Pemasaran. Cetakan I. Yogyakarta. CV. Budi Utama.
Ayesa, Pratama & Hasan. (2022). Digital Marketing, Tinjauan Konseptual. Kota Tangah Padang: PT.Global Eksutif Teknologi
Harefa, D. (2025). Filsafat Pendidikan Nasional Sebagai Budaya Kearifan Lokal Nias. CV Lutfi Gilang
Harefa, D. (2025). Fisika Di Dunia Nyata : Evaluasi Pendidikan IPA Yang Tak Sekadar Hitungan Dan Rumus. CV Lutfi Gilang
Harefa, D. (2025). Getting To Know Yahowu And Ya’ahowu Warm Greetings From The Nias Community. KOHESI : Jurnal Pendidikan Bahasa Dan Sastra Indonesia, 5(2), 15-27. Https://Doi.Org/10.57094/Kohesi.V5i2.2559
Harefa, D. (2025). Globalizing Hombo Batu The Role Of English In Promoting Nias Local Wisdom On The International Stage. Research On English Language Education, 7(1), 74-91. Https://Doi.Org/10.57094/Relation.V7i1.2638
Harefa, D. (2025). Hombo Batu A Traditional Art That Can Be Explained With The Laws Of Physics. FAGURU: Jurnal Ilmiah Mahasiswa Keguruan, 4(1), 264-276. Https://Doi.Org/10.57094/Faguru.V4i1.2459
Harefa, D. (2025). Hombo Batu The Tradition Of South Nias That Teaches Courage And Cooperation. FAGURU: Jurnal Ilmiah Mahasiswa Keguruan, 4(1), 75-84. Https://Doi.Org/10.57094/Faguru.V4i1.2454
Harefa, D. (2025). Implementation Of Pancasila Character Education In Hombo Batu In South Nias. CIVIC SOCIETY RESEARCH And EDUCATION: Jurnal Pendidikan Pancasila Dan Kewarganegaraan. 6(1), 1-13, Https://Doi.Org/10.57094/Jpkn.V6i1.2566
Harefa, D. (2025). Improving Environmental Conservation Skills through Science Learning that Values the Local Wisdom of Hombo Batu in the Botohilitano Indigenous Community. Global Sustainability and Community Engagement, 1(3), 119–130. Retrieved from https://iesrjournal.com/index.php/gsce/article/view/302
Harefa, D. (2025). Innovation In Social Science Learning Based On Local Wisdom: Hombo Batu As A Cultural Education Media In South Nias. Curve Elasticity: Jurnal Pendidikan Ekonomi, 6(1), 15-27. Https://Doi.Org/10.57094/Jpe.V6i1.2555
Harefa, D. (2025). Integrating Character Education Into Science Learning To Improve Academic Achievement At Sma Teluk Dalam. Tunas : Jurnal Pendidikan Biologi, 6(1), 1-13. Https://Doi.Org/10.57094/Tunas.V6i1.2909
Harefa, D. (2025). Kearifan Lokal Nias Dalam Pembelajaran IPA. CV Jejak (Jejak Publisher)
Harefa, D. (2025). Mathematics As A Philosophical Foundation In Hombo Batu: Exploring Nias’ Local Wisdom Through The Perspective Of Mathematics. Afore : Jurnal Pendidikan Matematika, 4(1), 13-26. Https://Doi.Org/10.57094/Afore.V4i1.2557
Harefa, D. (2025). Ruang Lingkup Ilmu Pengetahuan Alam Sekolah Dasar. CV Jejak (Jejak Publisher)
Harefa, D. (2025). The Application Of Hombo Batu Local Wisdom-Based Learning In Enhancing Student Discipline And Cooperation In The Nias Islands. Ndrumi : Jurnal Ilmu Pendidikan Dan Humaniora, 8(1), 14-27. Https://Doi.Org/10.57094/Ndrumi.V8i1.2565
Harefa, D. (2025). The Influence Of Soil Texture Types On Land Resilience To Drought In South Nias. Jurnal Sapta Agrica, 4(1), 13-30. Https://Doi.Org/10.57094/Jsa.V4i1.2585
Harefa, D. (2025). Transformasi Pendidikan IPA Fisika Di Era Industri 5.0 : Mempersiapkan Generasi Pintar Dan Berinovasi, CV Lutfi Gilang
Harefa, D., I Made Sutajaya, I Wayan Suja, & Ida Bagus Made Astawa. (2024). Lowalangi Dalam Konsep Tri Hita Karana Dalam Kearifan Lokal NIAS. Ndrumi : Jurnal Ilmu Pendidikan Dan Humaniora, 7(2), 51-61. Https://Doi.Org/10.57094/Ndrumi.V7i2.2226
Harefa, D., I Made Sutajaya, I Wayan Suja, & Ida Bagus Made Astawa. (2024). Nilai Moral Tri Hita Karana Dalam Album “Keramat” Ciptaan H. Rhoma Irama. Ndrumi : Jurnal Ilmu Pendidikan Dan Humaniora, 7(2), 1-15. Https://Doi.Org/10.57094/Ndrumi.V7i2.2117
Kusuma, Tony Wijaya. (2022). Pengaruh electronic Word Of Mouth terhadap Minat Beli Konsumen: Peran Mediasi Citra Merek. Jurnal Fokus Manajemen Bisnis Volume 12, Nomor 1,
Linda Darniati Zebua (2022). Pengaruh Kualitas Pelayanan Terhadap Minat Beli Konsumen Di Toko Imelda Ponsel Telukdalam. Vol 5 No 1 (2022): Jurnal Ilmiah Mahasiswa Nias Selatan
Manao, I. K. (2024). Pengaruh Kualitas Pelayanan Terhadap Volume Penjualan Di Ud. Anis Berkat Kecamatan Telukdalam. Jurnal Ilmiah Mahasiswa Nias Selatan, 7(2), 204-215. https://doi.org/10.57094/jim.v7i2.1338
Maria, Fitria. (2018). Kominukasi pemasaran melalui desain visual. Yogyakarta: CV Budi Utama.
Mendrofa, F. (2024). Pengaruh Semangat Kerja Terhadap Efektivitas Organisasi Badan Kepegawaian Daerah Kabupaten Nias Selatan. Jurnal Ilmiah Mahasiswa Nias Selatan, 7(2), 216-227. https://doi.org/10.57094/jim.v7i2.1346
Molli Wahyuni., dkk. (2023). Statistik multivariat. Nuta Media
Muninggar, Aulia Rahmadini, Vicky F Sanjaya. (2022). Pengaruh Electronic Word of Mouth (E-WoM) Terhadap Minat Beli pada Aplikasi Shopee (Studi Kasus Kota Bandar Lampung). Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi (MEKA) Vol 3, No 1, Mei
Mursid, Miyer. (2014). Manajemen Pemasaran. Jakarta: Bumi Aksara.
Ndruru, P. (2024). Pengaruh Komunikasi Terhadap Kinerja Pegawai Pada Kantor Camat Hilisalawa’ahe. Jurnal Ilmiah Mahasiswa Nias Selatan, 7(2), 241-253. https://doi.org/10.57094/jim.v7i2.1373
Nurhani Gowasa (2022). Pengaruh Lingkungan Kerja Terhadap Kepuasan Kerja Pegawai Di Sistem Administrasi Manunggal Satu Atap (Samsat) Telukdalamvol 5 No 1 (2022): Jurnal Ilmiah Mahasiswa Nias Selatan
Prayoga, Komang Wirasman & Yasa. (2023). Electronik Word Of Mout, Brand Image, Konsep dan Sturdi Kasus Pada Konsumen. Jawa Tengah: Media Pustaka Indonesia.
Razak, Mashur. (2016). Perilaku Konsumen. Makasar: Alauddin University Press.
Sudirman, Dieni & Putra. (2021). Pemasaran Konteporer (Sebuah Tinjauan dan Praktisi). Bandung: Winida Bhakti Persada.
Sunyoto, Danang. (2014). Dasar-Dasar Manajemen Pemasaran, Konsep, Strategi dan Kasus. Yogyakarta; PT. Buku Seru.
Telaumbanu, T., Murnihati Sarumaha, Kaminudin Telaumbanua, Baziduhu Laia, Fatolosa Hulu, Harefa, D., & Anita Zagoto. (2025). Transformasi Botol Plastik Aqua Menjadi Tempat Sampah Ramah Lingkungan Berbasis Kearifan Lokal Desa Bawolowalangi. Haga : Jurnal Pengabdian Kepada Masyarakat, 4(1), 1-14. Https://Doi.Org/10.57094/Haga.V4i1.2779
Toni Hidayat, Amaano Fau, & Darmawan Harefa. (2023). Pengaruh Model Pembelajaran Index Card Match Terhadap Hasil Belajar Siswa Pada Mata Pelajaran Ipa Terpadu. TUNAS : Jurnal Pendidikan Biologi, 4(1), 61 - 72. Https://Doi.Org/10.57094/Tunas.V4i1.885
Published
2025-07-31
How to Cite
Ndraha, A. (2025). PENGARUH ELECTRONIC WORD OF MOUTH ( E-WOM )TERHADAP MINAT BELI SABUN SEOM GUM . Jurnal Ilmiah Mahasiswa Nias Selatan, 8(2), 1-14. https://doi.org/10.57094/jim.v8i2.3238
Section
Articles
