MENGETAHUI PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP VOLUME PENJUALAN PADA UD. SELLA KECAMATAN FANAYAMA KABUPATEN NIAS SELATAN
Keywords:
Product Quality; Price; Sales Volume
Abstract
This study aims to determine the effect of product quality and price on sales volume at UD. Sella, Fanayama District, South Nias Regency. This type of research is associative quantitative research. The sample used in this study amounted to 30 people. The analytical method used is multiple linear regression analysis. The results of this study indicate that there is a significant influence between product quality and price variables on sales volume. The results of this study obtained a multiple linear regression equation, namely: Y = 14.319 + 0.231X1 + 0.415X2. Partially obtained t value for product quality variable t count of (2.510) > t table (1.701) and a significant level of 0.018 <alpha level of 0.05 for the price variable t count of (3.571) > t table (1.701) and a significant level 0.001 < 0.05 alpha level. Then simultaneously the calculated F value is (10.330) > F table (3.343) and an R square value of 0.433 or 43.3% is obtained. So it can be concluded that product quality and price have a significant effect on sales volume at UD. Sella, Fanayama District, South Nias Regency.
References
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Harefa, D., Sarumaha, M. ., Telaumbanua, K. ., Telaumbanua, T. ., Laia, B. ., & Hulu, F. . (2023). Relationship Student Learning Interest To The Learning Outcomes Of Natural Sciences . International Journal of Educational Research &Amp; Social Sciences, 4(2), 240–246. https://doi.org/10.51601/ijersc.v4i2.614
Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan. Surabaya: Unitomo Prss.
Kaminudi Telaumbanua, & Darmawan Harefa. (2024). Efektivitas Layanan Penguasaan Konten Dalam Meningkatkan Kreativitas Belajar . FAGURU: Jurnal Ilmiah Mahasiswa Keguruan, 3(2), 16-29. https://doi.org/10.57094/faguru.v3i2.1919
Murnihati Sarumaha, Harefa, D., Adam Smith Bago, Amaano Fau, Wira Priatin Lahagu, Toni Lastavaerus Duha, Musafir Zirahu, & Hartaniat Warisman Lase. (2023). Sosialisasi Tumbuhan Ciplukan (Physalis Angulata L.) Sebagai Obat TradisionaL . HAGA : Jurnal Pengabdian Kepada Masyarakat, 2(2), 22-35. https://doi.org/10.57094/haga.v2i2.1994
Murnihati Sarumaha, Kaminudin Telaumbanua, & Darmawan Harefa. (2024). Pendidikan Berbasis Kearifan Lokal Nias Selatan: Membangun Identitas Budaya Pada Generasi Muda. 12(3), 663. https://doi.org/10.37081/ed.v12i3.6585
Peranginangi, F. (2019). Strategi Promosi yang Kreatif dan Analisis Kasus. Bogor: Gramedia Pustaka Utama.
Rangkuti, F. (2019). Strategi Promosi yang Kreatif dan Analisis Kasus. Bogor: Gramedia Pustaka.
Rusilawanti. (2015). Pengaruh Kualitas Produk dan Harga Terhadap Volume Penjualan Motor Honda Beat Pada Dealer Anugrah Kencana Motor. Jurnal Ilmiah Ilmu Ekonomi dan Ilmu Sosial. 13 (1).
Rustiani Duha, & Darmawan Harefa. (2024). Kemampuan Pemecahan Masalah Matematika. CV Jejak (Jejak Publisher).
Sinta, A. (2011). Manajemen Pemasaran. Jakarta: Erlangga.
Sugiyono. (2012). Metode Penelitian. Bandung: Alfabeta.
Toni Hidayat, Amaano Fau, & Darmawan Harefa. (2023). Pengaruh Model Pembelajaran Index Card Match Terhadap Hasil Belajar Siswa Pada Mata Pelajaran Ipa Terpadu. TUNAS : Jurnal Pendidikan Biologi, 4(1), 61 - 72. https://doi.org/10.57094/tunas.v4i1.885
Tonius Gulo, D. H. (2023). Identifikasi Serangga ( Insekta ) yang merugikan Pada Tanaman Cabai Rawit di Desa Sisarahili Ekholo Kecamatan Lolowau Kabupaten Nias Sealatan. Jurnal Sapta Agrica, 2(1), 50–61.
Umi Narsih, D. (2023). Bunga rampai “Kimia Analisis farmasi.” Nuha Medika. https://www.numed.id/produk/bunga-rampai-kimia-analisis-farmasi-penulis-umi-narsih-faidliyah-nilna-minah-dwi-ana-anggorowati-rini-kartika-dewi-darmawan-harefa-jelita-wetri-febrina-a-tenriugi-daeng/
Astuti dan Matodang. (2020). Manajemen Pemasaran. Jakarta: Budi Utama.
Darmawan Harefa, Murnihati Sarumaha, Kaminudin Telaumbanua, Tatema Telaumbanua, Baziduhu Laia, F. H. (2023). Relationship Student Learning Interest To The Learning Outcomes Of Natural Sciences. International Journal of Educational Research and Social Sciences (IJERSC), 4(2), 240–246. https://doi.org/https://doi.org/10.51601/ijersc.v4i2.614
Foahonoa Zisokhi Nehe, Mesrawati Ndruru, Wiwin Cintia Dewi Bu’ulolo, Irman Imawan Laia, Matius Halawa, & Darmawan Harefa. (2024). Model Pembelajaran Contextual Teaching and Learning (CTL) terhadap Kemampuan Pemahaman Konsep Matematis Siswa pada Materi Dimensi Tiga. CV Jejak (Jejak Publisher).
Gaurifa, M., & Darmawan Harefa. (2023). Development Of A Cartesian Coordinate Module To The Influence Of Implementing The Round Club Learning Model On Mathematics Student Learning Outcomes. Afore : Jurnal Pendidikan Matematika, 2(2), 45-55. https://doi.org/10.57094/afore.v2i2.1130
Halawa, S., & Darmawan Harefa. (2024). The Influence Of Contextual Teaching And Learning Based Discovery Learning Models On Abilities Students’ Mathematical Problem Solving. Afore : Jurnal Pendidikan Matematika, 3(1), 11-25. https://doi.org/10.57094/afore.v3i1.1711
Harefa, D. (2023). Efektivitas Model Pembelajaran Talking Chips Untuk. Tunas: Jurnal Pendidikan Biologi, 4(1).
Harefa, D. (2023). The Relationship Between Students’ Interest In Learning And Mathematics Learning Outcomes. Afore : Jurnal Pendidikan Matematika, 2(2), 1-11. https://doi.org/10.57094/afore.v2i2.1054
Harefa, D. (2024). Exploring Local Wisdom Values Of South Nias For The Development Of A Conservation-Based Science Curriculum. TUNAS : Jurnal Pendidikan Biologi, 5(2), 1-10. https://doi.org/10.57094/tunas.v5i2.2284
Harefa, D. (2024). Mathematics Education Based On Local Wisdom: Learning Strategies Through Hombo Batu. Afore : Jurnal Pendidikan Matematika, 3(2), 1-11. https://doi.org/10.57094/afore.v3i2.2236
Harefa, D., & Fatolosa Hulu. (2024). Mathematics Learning Strategies That Support Pancasila Moral Education: Practical Approaches For Teachers. Afore : Jurnal Pendidikan Matematika, 3(2), 51-60. https://doi.org/10.57094/afore.v3i2.2299
Harefa, D., Budi Adnyana, P., Gede, I., Wesnawa, A., Putu, I., & Ariawan, W. (2024). Experiential Learning: Utilizing Local Wisdom Of Nias For Future Generations. CIVIC SOCIETY RESEARCH AndEDUCATION: Jurnal Pendidikan Pancasila Dan Kewarganegaraan, 5(2), 52–61. https://doi.org/https://doi.org/10.57094/jpkn.v5i2.2254
Harefa, D., Forilina Laia, Vira Febrian Lombu, Evan Drani Buulolo, Alena Zebua, Ofirna Andini Sarumaha, Agus Farin, Elvita Janratna Sari Dakhi, Vinxen Sians Zihono, Nariami Wau, Flora Melfin Sriyanti Duha, Statis Panca Putri Laiya, Lena, Nimarwati Laia, Martina Ndruru, Angelin Febrianis Fau, Adaria Hulu, Yulinus Halawa, Desrinawati Nehe, Jesika Bago, Odisman Buulolo, Sofiana Faana, Herlis Juwita Ndruru, Desiputri Hayati Giawa, Alexander Frisman Giawa, & Anita Zagoto. (2024). Bimbingan Belajar Matematika Tingkat SD. HAGA : Jurnal Pengabdian Kepada Masyarakat, 3(1), 30-38. https://doi.org/10.57094/haga.v3i1.1933
Harefa, D., Made Sutajaya, I., Suja, W., Bagus, I., & Astawa, M. (2024). Lowalangi Dalam Konsep Tri Hita Karana Dalam Kearifan Lokal Nias. NDRUMI: Jurnal Ilmu Pendidikan Dan Humaniora, 7(2), 51. https://doi.org/https://doi.org/10.57094/ndrumi.v7i2.2226
Harefa, D., Murnihati Sarumaha, Amaano Fau, Kaminudin Telaumbanua, Fatolosa Hulu, Baziduhu Laia, Anita Zagoto, & Agustin Sukses Dakhi. (2023). Inventarisasi Tumbuhan Herbal Yang Di Gunakan Sebagai Tanaman Obat Keluarga. Haga : Jurnal Pengabdian Kepada Masyarakat, 2(2), 11-21. https://doi.org/10.57094/haga.v2i2.1251
Harefa, D., Sarumaha, M. ., Telaumbanua, K. ., Telaumbanua, T. ., Laia, B. ., & Hulu, F. . (2023). Relationship Student Learning Interest To The Learning Outcomes Of Natural Sciences . International Journal of Educational Research &Amp; Social Sciences, 4(2), 240–246. https://doi.org/10.51601/ijersc.v4i2.614
Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan. Surabaya: Unitomo Prss.
Kaminudi Telaumbanua, & Darmawan Harefa. (2024). Efektivitas Layanan Penguasaan Konten Dalam Meningkatkan Kreativitas Belajar . FAGURU: Jurnal Ilmiah Mahasiswa Keguruan, 3(2), 16-29. https://doi.org/10.57094/faguru.v3i2.1919
Murnihati Sarumaha, Harefa, D., Adam Smith Bago, Amaano Fau, Wira Priatin Lahagu, Toni Lastavaerus Duha, Musafir Zirahu, & Hartaniat Warisman Lase. (2023). Sosialisasi Tumbuhan Ciplukan (Physalis Angulata L.) Sebagai Obat TradisionaL . HAGA : Jurnal Pengabdian Kepada Masyarakat, 2(2), 22-35. https://doi.org/10.57094/haga.v2i2.1994
Murnihati Sarumaha, Kaminudin Telaumbanua, & Darmawan Harefa. (2024). Pendidikan Berbasis Kearifan Lokal Nias Selatan: Membangun Identitas Budaya Pada Generasi Muda. 12(3), 663. https://doi.org/10.37081/ed.v12i3.6585
Peranginangi, F. (2019). Strategi Promosi yang Kreatif dan Analisis Kasus. Bogor: Gramedia Pustaka Utama.
Rangkuti, F. (2019). Strategi Promosi yang Kreatif dan Analisis Kasus. Bogor: Gramedia Pustaka.
Rusilawanti. (2015). Pengaruh Kualitas Produk dan Harga Terhadap Volume Penjualan Motor Honda Beat Pada Dealer Anugrah Kencana Motor. Jurnal Ilmiah Ilmu Ekonomi dan Ilmu Sosial. 13 (1).
Rustiani Duha, & Darmawan Harefa. (2024). Kemampuan Pemecahan Masalah Matematika. CV Jejak (Jejak Publisher).
Sinta, A. (2011). Manajemen Pemasaran. Jakarta: Erlangga.
Sugiyono. (2012). Metode Penelitian. Bandung: Alfabeta.
Toni Hidayat, Amaano Fau, & Darmawan Harefa. (2023). Pengaruh Model Pembelajaran Index Card Match Terhadap Hasil Belajar Siswa Pada Mata Pelajaran Ipa Terpadu. TUNAS : Jurnal Pendidikan Biologi, 4(1), 61 - 72. https://doi.org/10.57094/tunas.v4i1.885
Tonius Gulo, D. H. (2023). Identifikasi Serangga ( Insekta ) yang merugikan Pada Tanaman Cabai Rawit di Desa Sisarahili Ekholo Kecamatan Lolowau Kabupaten Nias Sealatan. Jurnal Sapta Agrica, 2(1), 50–61.
Umi Narsih, D. (2023). Bunga rampai “Kimia Analisis farmasi.” Nuha Medika. https://www.numed.id/produk/bunga-rampai-kimia-analisis-farmasi-penulis-umi-narsih-faidliyah-nilna-minah-dwi-ana-anggorowati-rini-kartika-dewi-darmawan-harefa-jelita-wetri-febrina-a-tenriugi-daeng/
Published
2024-07-31
How to Cite
Agnes Santriawati Gee. (2024). MENGETAHUI PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP VOLUME PENJUALAN PADA UD. SELLA KECAMATAN FANAYAMA KABUPATEN NIAS SELATAN. Jurnal Ilmiah Mahasiswa Nias Selatan, 7(2), 85-100. https://doi.org/10.57094/jim.v7i2.2362
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Articles
