PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI UD HENNY ALUMINIUM TELUKDALAM KABUPATEN NIAS SELATAN

Herna Wati Putri Duha

doi:10.57094/jim.v7i1.1751

Herna Wati Putri Duha Universitas Nias Raya

DOI: https://doi.org/10.57094/jim.v7i1.1751

Keywords: Price, Purchase Decision

Abstract

The scope of this research is a study of the influence of price on purchasing decisions for UD products. Henny Aluminum Telukdalam South Nias Regency. The purpose of this research is to determine the effect of price on purchasing decisions for UD products. Henny Aluminum Telukdalam South Nias Regency. The analytical method used is simple regression analysis. This type of research is quantitative and associative by distributing questionnaires to UD consumers. Henny Aluminum Teluk in South Nias Regency. With an incidental sampling technique, the sample size was thirty-three respondents. The questionnaire was tested for validity and reliability before collecting data. The results of this research show that price influences purchasing decisions for UD products. Henny Aluminum Teluk in South Nias Regency has a significant influence. This can be proven in the results of the hypothesis test analysis where tcount > ttable. Suggestions put forward to improve product purchasing decisions at UD. Henny Aluminum Teluk in South Nias Regency means that business actors should pay attention to the affordability of consumers in purchasing the products they sell.

References

Dakhi, P. (2023). The Influence Of Service Quality And Product Quality On Consumer Satisfaction With Purchasing Decisions As Intervening Variables At Alfamidi Diponegoro Teluk Dalam-Nias Selatan. Jurnal Ekonomi, 12(01), 956–964. http://ejournal.seaninstitute.or.id/index.php/Ekonomi

Duha, T. (2023). The work performance employees of the environmental service of south nias district was examined from the effect of work ethic and communication. Journal of Management Science (JMAS), 6(3), 462–469.

Duha, T., & Dakhi, Y. (2020). Job Satisfaction of Non-Permanent Teachers in South Nias Amid Limitation. Jurnal Manajemen, 24(2), 250–265. https://doi.org/10.24912/jm.v24i2.646

Fau, J. F. (2020). ANALISIS EKSPOR KARET DAN KOPI INDONESIA KE NEGARA JEPANG DAN NEGARA SINGAPURA (PENDEKATAN MODEL GRAVITY). Jurnal Education and Developmen, 8(3), 932–937.

Fau, J. F., & Buulolo, P. (2023). Pengaruh lingkungan kerja terhadap produktivitas kerja pegawai di kantor Samsat kabupaten Nias Selatan. Remik: Riset Dan E-Jurnal Manajemen Informatika Komputer, 7(1), 533–536. https://doi.org/10.33395/remik.v7i1.12104

Fau, J. F., Waruwu, Y., Jaya Mendrofa, K., & Wau, F. T. (2023). Pengaruh Disiplin Kerja dan Semangat Kerja terhadap Kinerja Pegawai pada KantorCamat Telukdalam. Remik: Riset Dan E-Jurnal Manajemen Informatika Komputer, 7(3), 1421–1427. https://doi.org/10.33395/remik.v7i3.12786

Fau, J. F., & Wau, M. (2022). Implementasi Kebijakan Refocusing Anggaran Penanggulangan Covid -19 di Kabupaten Nias Selatan. Remik: Riset Dan E-Jurnal Manajemen Informatika Komputer, 6(2), 187–191. https://doi.org/10.33395/remik.v6i2.11478

Fau, S. H., & Gohae, A. S. (2022). The Effect Of Profitability And Liquidty On Value Companies With Capital Structure As Intervening Variables. Jurnal Ekonomi, 11(03), 1679–1687. http://ejournal.seaninstitute.or.id/index.php/Ekonomi

Gohae, A. S. (2020). PENGALAMAN MAGANG, MINAT KERJA DAN PENGARUHNYA TERHADAP KESIAPAN KERJA MAHASISWA AKUNTANSI. Jurnal Ilimiah MEA (Manajemen, Ekonomi, Akuntansi), 4(3), 1954–1964.

Manao, A. (2020). PENGARUH PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA SALON LIDEO. Jurnal Education and Development, 8(2), 301–303.

Waruwu, Y., & Tafonao, A. (2022). PENGARUH KONFLIK TERHADAP KOMITMEN ORGANISASI DI KSP3 NIAS. JURNAL MathEdu (Mathematic Education Journal), 5(3), 189–193. http://journal.ipts.ac.id/index.php/

Wau, M., & Dakhi, Y. (2022). Pengaruh Profitabilitas terhadap Nilai Perusahaan Struktur Modal sebagai Variabel Intervening pada Perusahaan Sierad Produce Tbk 1. Riset Dan E-Jurnal Manajemen Informatika Komputer, 6(2), 173–186. https://doi.org/10.33395/remik.v6i2.11428

Wau, M., Dakhi, Y., & Mendrofa, K. J. (2021). The Role of Corporate Governance as Moderating Variable Between Capital Structure and Mining Company Performance. Journal of Economics, Finance and Accounting Studies (JEFAS), 3(2), 152–157. https://doi.org/10.32996/jefas

Wau, M., Manao, A., & Dakhi, Y. (2023). Pengaruh Pengawasan Internal dan Kepemimpinan Terhadap Kinerja Pegawai Pada Dinas Sosial. Pengayaan: Jurnal Manajemen, 13(1), 166–173.

Wau, M., & Waruwu, Y. (2021). Pengaruh Kebijakan Deviden Terhadap Kinerja Perusahaan Pertambangan Studi Empiris Pada Perusahan Manufaktur Di Bursa Efek Indonesia Tahun 2016-2018. JURNAL MUTIARA AKUNTANSI, 6(2), 103–117. https://doi.org/10.51544/jma.v6i2.2157

Wau, Y., & Wau, M. (2023). Pengaruh Disiplin dan Lingkungan Kerja terhadap Kinerja Pelayanan terhadap Kinerja Dinas Pertanian dan Ketahanan Pangan Kabupaten Nias Barata. Remik: Riset Dan E-Jurnal Manajemen Informatika Komputer, 7(1), 572–582. https://doi.org/10.33395/remik.v7i1.12107

Zagoto, R., & Zalogo, E. F. (2023). PENGARUH SOSIALISASI PAJAK DAN LAYANAN INSTANSI TERHADAP KEPATUHAN WAJIB PAJAK PAJAK BUMI DAN BANGUNAN PERKOTAAN DAN PERDESAAN. JURNAL ILIMIAH BISNIS DAN PERPAJAKAN, 5(1), 83–89.